Free tool

Calculate your engagement rate – with benchmark

Find out in seconds how well your reach really performs. The calculator compares your rate with the average for your follower tier.

Your engagement rate

Enter followers and the interactions from your recent posts. The rate updates live.

Followers

Likes

Comments

Saves

Formula: (likes + comments + saves + shares) ÷ followers × 100.

Engagement rate

—.- %

Please enter followers and at least one interaction value.

Benchmark by reach

Follower count and the average interactions of your recent posts.

The result appears instantly and is colour-coded by quality.

See where your rate sits within your reach tier.

Content controlling

Check whether your posts beat the average for your tier.

Media kit & collabs

Prove your value to brands with a defensible metric.

Compare growth

Track how your rate changes over time.

With the standard formula: (likes + comments + saves + shares) divided by followers, times 100. You can leave individual interactions empty.

It depends on reach. Smaller accounts tend to have higher rates. Over 3% at 1,000–10,000 followers is strong, over 5% is excellent.

No. The calculator works only with the numbers you type in – no login, no scraping, no account connection.

No. The calculation runs entirely in your browser and is never sent to a server.

Note: The benchmark values are rough figures from published industry reports and can vary by niche.

Set up in two minutes. No credit card, no commitment. You try, we walk you through it.

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Hosted in Germany

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