TwentyFive: the model that makes Audienca human.
Generic AI guesses from the words. TwentyFive measures it: 25 traits across 7 layers, starting with six basic needs.
Every customer carries all six. TwentyFive measures which ones dominate right now and tunes the reply accordingly.
wants speed, results, a clear solution. Says directly what's off.
wants reliability, order, no surprises.
wants to be seen, individually, with appreciation.
wants we-feeling, proximity, being part of the group.
wants facts, data, a rational explanation.
wants understanding, compassion, emotional proximity.
+ 19 more signals: how someone perceives, decides and sees themselves.
- Tested in practice and research since the 1990s
- Questions are ranked into an order instead of individually rated, that blocks polished self-portraits
- AI text analysis that understands the context of every word
- A neutral 0-to-200 scale with a midpoint of 100. No good or bad values, only priorities
Where TwentyFive comes from
Christoph Hofmański has been developing the method since the mid-1990s, grounded in David Scheffer's research and Julius Kuhl's PSI theory. Proven across 30+ years of research and practice. Audienca is the first marketing application at this depth.
Seven layers, from motives to self-image
- 1 Implicit motivesPower, achievement, bonding, freedom, the unconscious drives.
- 2 Basic needsDrive, security, recognition, belonging, insight, empathy.
- 3 PreferencesIntuition vs. sensing, thinking vs. feeling.
- 4 BehaviourHow needs show up in concrete situations.
- 5 OrientationFocused on past, present or future.
- 6 FocusGoal- or process-oriented, meaning- or fact-oriented.
- 7 Self-imageHow the person sees themselves and their roles.
25 traits in total
In sum, 25 fine signals a person reveals in their language. Other tests only know 4 or 8 rough types, TwentyFive sees the nuance.
What does that mean in practice?
The homepage shows 4 personality-tuned replies to the same complaint.